Friday, July 24, 2009

Gauging The Performance Of The Nintendo DS Lite UK Version, So Far

In 2007, there were rumors that the Queen’s most favorite pastime whenever she’s in her solitude and away from the madding crowd was her then newfound fascination for the Nintendo DS Lite UK version. Whether such was a fact that managed to crawl out of the royal house of secrets or a fabricated piece of news concocted by “professionals” who have been doing such a thing for years remain to be seen.

However – fact or fiction, reality of rumor – such a report cannot diminish the huge impact of Nintendo’s flagship handheld system on the British populace.

Indeed, Nintendo DS Lite UK version has taken the nation by storm. In fact, England has become one of the primary markets for the company, thanks in large part to the success garnered by the Nintendo DS Lite UK in these shores.

How well, exactly, has the Nintendo DS Lite UK version performed?

Amazingly well, if we may say so.

First released in the country in 2006, the Nintendo DS Lite UK version sold almost 200,000 copies on its first week alone. This is a fantastic number that immediately established Old Blighty as a major market for the portable gaming system. The series, as a whole, has sold almost 80 million units worldwide as of March, 2009. Of these, more than 2 million were sold in Great Britain.

The bestselling game for the system has been Nintendogs, a title that has sold more than 23 million copies all over the world. Almost 1.5 million of these copies were sold in Great Britain. What does this mean? Well, we can safely assume that almost every Nintendo DS Lite UK version owner also bought a Nintendogs game. This should be perfectly understandable. Nintendogs is a dog keeping simulation game after all. It fills a need that most Englanders in urban areas have been deprived of.

The next highest selling games in the list? New Super Mario Bros., Animal Crossing and Brain Age all sold more than a million copies each in the UK market. New Super Mario Bros. was quite a success mainly because of the strength of its name. The people of England have yet to forget the magical moments made possible by the NES original. Animal Crossing is a hit for the younger generation because of its hybrid game play that mixes elements of the Sims with elements of Pokemon. And Brain Age? It’s the perfect casual game that you see most adults play while waiting for the train.

The most popular color for the Queen’s people? The black Nintendo DS Lite UK version has always sold out since its release in December, 2006.

The Nintendo DS Lite UK version, of course, isn’t the only Nintendo product that’s experiencing a lot of success in the country. The Nintendo Wii’s sales have been nothing short of spectacular in England. The console is reporting sellouts across the country, from West Ham to Chelsea to Manchester to Liverpool.

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